Going Native
Good change agents need to engage with the people they are trying to help. They need to have empathy so they can understand the different attitudes that inevitably spring to life. They need to take time to observe and analyze the processes and jobs performed so they can relate those back to the attitudes and behaviors of the team.
This approach is not without risk. While it is important to understand the people you are working with, it is also important not to go native, to become so immersed in their world that your vision becomes blotted out by their objections and fears. Instead of you helping them change, they change you. You become their mouthpiece and then you are lost. I have seen many a good analyst go native.
The classic analogy of course is Kurtz from “Heart of Darkness” (or “Apocalypse Now” if you are a movie buff). He went upstream and went mad, went native. His mission or vision became contorted and justified and horrific. For however intriguing the story of Kurtz is, it’s probably not a path we should follow for helping teams. So how do we avoid this?
Vision. There that concept is again. What are you trying to achieve? Where are you trying to go?
It’s your compass and your map. You need to know your vision. Then you need to make sure it’s a shared vision.
In order for it to be shared, the team needs to be educated.
Here’s our vision. Here’s what it’s trying to do. Here’s how we’re trying to get there. Here’s how these tactics work.
Change is education. Education needs to be ongoing through the process. Because it’s in doing that the learnings are cemented into the consciousness. And when they are cemented into the consciousness, then behaviors can change. This is your goal after all.
But there will be pitfalls and traps. You will see where they are coming from, you will see the logic they present for turning from the vision. You will be shown the trees and forget the forest.
Stay calm. Keep educating to the vision and the process along the way. It reinforces lessons for the team, but just as important it keeps these things in front of you as well. It’s your compass to let you know if you are getting lost, if you are going native. It will be more work and you may have to be more patient, but the effort is worthwhile. You don’t have to follow Kurtz into the Heart of Darkness.