Seems like an odd thought to begin with. Yet the other day while researching a subject I thought, What if I didn’t care? Would I be researching this subject? Would I write this blog? Would I continue to explore new ideas?
I suspect I wouldn’t continue these activities but I had a hard time imagining the larger effect of not caring. What would that be like? You see, this caring is a good feeling and certainly a handy tool. Drives me to do a good job. I like to be around other people who care as well. Not necessarily what I care about but that care about something.
Since I couldn’t imagine not caring I took another step forward and asked another question that seemed more useful. Why do I care? And perhaps then in understanding why I could take another step and ask how do I help others care?
After all in change management, and hopefully business as a whole, the key to success is getting people to care about what needs to be done. And we know this is hard because we have so many people jaded and cynical about change because of poorly executed projects or hollow cheer-leading efforts or many other sins committed in the name of change.
I want people to care about the change I’m helping them with. I want them to have some passion. I don’t, however, need them to be fanatical or extreme or obsessive about it. You can have passion without being over the top. But wanting them to care is not enough.
So how do we get them to care?
- Show that you care. Show your passion. That’s infectious. Show that you know the situation and process of method or plan. First because you can’t have passion about something you don’t understand. Second, your mastery of the knowledge illustrates a commitment. And third, because you’ll need to educate them.
- Be on a mission. Make it a priority. Do not get distracted. Nothing kills passion like distraction and rapid changing priorities. If you get distracted, your people will get distracted.
- Power to the People. Knowledge is power. You can’t care about something you don’t understand. Treat your people as if they need to understand as much as you do. Educate them as much as possible on the situation, the subject matter and the methods.
- It’s about each person. Everyone will be motivated differently. Acknowledge that. Attend to that. Don’t treat your people like a mob. Don’t try to whip them into a frenzy. Mobs get out of control. Burning down the vampire’s mansion is not the goal.
I think these are excellent behaviors in all endeavors. Yet the first and hardest step is that you have to choose to care that they care. Take that first step. It’s caring and it’s free.
And speaking of passion.